Ladies and Gents-
It’s officially that time of year again. How do I know this? Well, OfficeMax and JibJab recently brought back their infamous viral campaign, “Elf Yourself”–the campaign that has proven itself during the busy holiday season.
I guess it’s only right that we all check it out for ourselves while we’re at it. So, go ahead, Elf Yourself You can even check out the mad skills my dad, my best friend, my dog and I all share: Lauren & Company Gone Elf-y
As part of the generation infamous for integrating the Internet into our daily routines and making everything all about us, it is no wonder why I fall victim to its humorous tactics. But beyond that, I think viral campaigns are a great method for promoting your product or company.
They are in and then they are out.
The relatively brief marketing strategy harnesses the potential of the World Wide Web to increase frequency and reach. Thus, with a little ingenuity and word of mouth marketing through social media, the campaigns, like “Elf Yourself,” hopefully, become an instant phenomena.
Interested in developing your own viral marketing campaign? Make sure you go in with a strong campaign strategy and list of goals. Although many viral campaigns have withstood the pressures of user critique, an unprepared campaign can go from sky-high to flat line in a matter of seconds.
Check out more tips to help make your viral campaigns beneficial in David Meerman Scott’s book, The New Rules of Viral Marketing – How word-of-mouse spreads your ideas for free.