Creativity and design are two interests of mine that led me to the advertising (and PR) industry in the first place.
Branding your company or product requires not only a detailed plan/outline and theme, but also creative elements to attract consumer interest in the first place. These logo redesigns do just that.
My favorite? I really like TCBY’s new logo. But, to be honest, I’ve been a die-hard TCBY fan since I knew what ice-cream was (I had to convince my AZ-friends that such a thing existed). I also like the Water for People logo, HOWEVER, I don’t really know if its a good design for their theme (it doesn’t make me think of water).
Hands down, I hate (or extremely dislike) the new Skittles logo.
Which do you like and dislike?