Articles of Interest

Paver Smith’s PR Tip of the Day: June 14, 2011

It’s Who You Know

Knowing and understanding the range of influential groups and people in your organisation’s sphere is essential before undertaking a PR campaign.

Think about are charities, trade bodies, business lobby groups, special interest groups, pressure groups, politicians and peers who might be relevant to your client.

Don’t forget the importance of social networking sites and blogs. Find out who the most influential people are online and, if appropriate, get them involved with your activities.

Remember that some people exercise their influence more conspicuously than others, and research will be needed to identify those who prefer to stay under the radar.

If you can discover and make contact with key influencers this could lead to allegiances and partnerships which ultimately could lead to a successful campaign.

Paver Smith – managing reputations
www.paversmith.co.uk

The longer I stay immersed in the PR world, the more and more I am realizing how true this statement (“It’s who you know”) is. And it’s not just about getting the job. Who you know can have a huge impact on your professional achievements as well. By reaching out to journalists and expanding your network, you can create a 2-way relationship of trust. And that relationship of trust could result in your press release featured on in The New York Times. 

I particularly like the line:

Don’t forget the importance of social networking sites and blogs. Find out who the most influential people are online and, if appropriate, get them involved with your activities.

Some may be claiming the death of the blog is coming, but it’s still crucial that we reach out to journalists and bloggers alike.

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