Blog / Social Media

Instagram announces profile on the web

Announcing Instagram Profiles on the Web!


You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web!

Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. In addition, you can follow users, comment & like photos and edit your profile easily and directly from the web. It’s a beautiful new way to share your Instagram photos!

To see your profile, or to explore a friend’s profile, simply navigate to[username]. For example, in order to view Nike’s profile, @nike, you’d navigate to on the web. If you don’t see your profile yet, be assured that you’ll see it in the next few days. We’re rolling out profiles to everyone on Instagram over the course of this week. You can find more information on Instagram profiles below the photos in this post, as well as in our help center.

Read more at Instagram Blog.

In my Instagram-obsessed world, this is a huge deal. Ok, well, I guess maybe it’s a huge deal in lots of people’s worlds. To be completely honest though, I’d rather that they’d allowed the capability to sync multiple accounts to the Instagram app.

Instagram is a completely mobile based, and that’s why it’s taken off as it has. It’s not about modifying your old photos; it’s about taking, sharing and enhancing photos in the now. So you can bring up someone’s profile on your computer now, who cares? What’s that going to do in the log run?

My suggestion, along with many other brand managers, is to incorporate the ability to sync multiple accounts with the apps. Statistics have proven that more and more brands are jumping on the Instagram wagon. So why isn’t there a way to handle multiple accounts? Why are we forced to resort to manually logging in and logging out?

Not only does it increase room for error (posting to the wrong account), but it also increases the chance that you might miss that moment. And isn’t that what Instagram’s all about — capturing the moments?


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