Press Kit for Morning Star Ski Tours, Inc. – PR 372W: Public Relations Writing
For my junior-level writing course, we had to choose a client for whom we would build a press kit as our final assignment. For my press kit, I chose the Tucson-based ski tour company, Morning Star Ski Tours, Inc. I initially contacted the owner, Dan Maricich, by e-mail, but most of our conversations took place over the phone. For the press kit, we were required to include either a press release or feature story, Fact Sheet, PSA and 30-Sec Promotion.
Flagstaff Medical Center
During the summer before my final year at Northern Arizona University, I accepted an internship at the local hospital that I held up until graduation. As a public relations/marketing intern, I was given the responsibility of writing several articles for the internal newsletter, press releases, public service announcements and photo opportunity releases. I also had the opportunity to plan events and to work with the media.
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