Articles of Interest / Social Media

Battle of the Blogging Platforms

“Another underdog has risen up to the challenge and pulled out an upset. Tumblr, a micro-blogging website that a few months ago had seven million individual blogs, has overtaken WordPress in popularity by nearly tripling in size. According to a Mashable blog post, Tumblr has taken a slim, 85,000-blog lead over its competitor. Mashable, incidentally, uses … Continue reading

Articles of Interest

Paver Smith’s PR Tip of the Day: June 14, 2011

It’s Who You Know Knowing and understanding the range of influential groups and people in your organisation’s sphere is essential before undertaking a PR campaign. Think about are charities, trade bodies, business lobby groups, special interest groups, pressure groups, politicians and peers who might be relevant to your client. Don’t forget the importance of social … Continue reading